Amongst a worry that teachers and veterans of the PR profession are in danger of being left behind, we begin to question what the future holds. Students fresh out of University are more likely to have their finger on the social media pulse and this puts them ahead of the game.[i] The integration of digital communication methods in business, PR, marketing and general life has become too important to ignore.
We now have a long list of items that babies born in recent times will not grow to see. For example: the separation between office and home.[ii] The Huffington Post[iii] also added this to their list of things that will become obsolete this decade. The expansion of Wi-Fi access points and unrelenting developments of devices such as smartphones and conveniently lightweight laptops, means that pressure on technophobics is set to intensify.
The ubiquitous selection of social media platforms available including Twitter, Facebook, LinkedIn and blogging, have become an essential source for business prevalence and communication. With the currently available technology, we are increasingly accessible almost anywhere. Moreover, mobile access to social connections means that it is now possible to readily furnish our own media items whilst keeping informed on current issues. This offers the potential to be aware of advancing opportunities and contemporary trends at all times.
Tablets such as the iPad (first launched 3rd April 2010) have provided an innovative solution to engaging with customers and colleagues alike. The lightweight touch screen has the capability of showcasing presentations, videos and other impressive displays designed to allure your audience. The most recent item on the market launched last week is the new iPad, which has been dubbed the iPad 3 or iPad HD. It boasts four times as many pixels as its predecessor, but aside from an impressive “retina display” this device may carry some crucial indications about the future.
The iPad 3 offers no USB port, which suggests that it is in storage limbo. Although it is foreseeable that iCloud type storage will become the norm, rendering discs and USB devices obsolete, that is yet to come to fruition. In addition the new voice dictation accessory has its criticisms. Designed to facilitate emails and typing on the go, the new facility, similar to an App already available fails to scramble an English accent efficiently. [iv] It is possible to see however that the possibilities in forthcoming developments will be monumental once perfected. It is optional to purchase the new iPad with 4G via Long-Term Evolution, which offers a faster more adept mobile internet connection. Innovations in mobile network access therefore predict further increases in potential and capabilities. Businesses must harness the latest technological developments in order to secure a budding link of communication and an up to speed overview of their arena.
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