Friday 15 June 2012

England Euro 2012. Different Publicity, Different Attitude.

Following accusations of a nonchalant attitude, the FA's more open approach to a code of conduct has show the England team in a different light. Following a seven player trip to Auschwitz in which there seemed to be a genuine move in emotion, seems to have reminded the players that the are, as Roy Hodgson has reminded them, "part of the wider world".

But this time the England players are being the 'good tourists' so desired by the FA. The headlines have focused on footballing issues such as the omission of Rio Ferdinand.

The lack of focus on the behaviour of the England squad and of the WAGs has been an entirely different approach to publicity, one that is much healthier. The team have notably been staying in more open accomodation as opposed to secret retreats. The headlines have been centred on football issues and it would seem that the drive away from sensationalism has had a positive effect on the boys. They are behaving like model tourists and hopefully the more humble and real travel experience is a reflection of their minds and motivation; concentration on what is important!

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