Furby Christmas 2012

Yes 2012 will see the release of a new and improved Christmas favourite. Pipped to be the must have seasonal toy, again, Furby lovers will be frantic for the release of the made over version. The toy which resembles and owl and a gremlin first flooded the market back in 1998, around forty million units were sold world wide within in the first three years. Made by Tiger Electronics, the endearing interactive family pet was in such high demand that the units could be resold for three times their original £24 price tag. Capable of speaking their own language, responding to touch and the ability to learn the language of their owner over time, the toys were either a hit or an extreme annoyance within the home. Since their original fame, revamped furbies have been released but the hype will differ this time around. So far one solitary picture is all there is to go on, and it will drive the curious insane.

http://www.dailymail.co.uk/sciencetech/article-2144825/Furby--Christmas-craze-1998--returns-bid-2012s-present.html?ito=feeds-newsxml 

The advanced digital age of online social media, forums and blogs alters the game entirely. According to a Facebook page, 2012 will be the year of 'Furby World Domination'.

Speculation about LCD eyes and the ability to connect the Furbies to other Furbies via the Internet are already hot topic. And online discussion will only cause the hype to snowball. Just how Tiger Electronics will attempt to prevent leaks before the launch is questionable. Not only this but it will be extremely interesting to see how sales and marketing compares in our digital age to 1998 where buyers headed to shops to fight over the boxed toys. With online shopping, eBay and Amazon being more highly developed than they were 14 years ago it is an entirely different ball game. The cute little guys won't only be a hit with children; but there are a few of us that missed out the first time around and adulthood will not be a viable excuse for parents not to come up with the goods this time around.
Parents, to be forewarned is to be forearmed!