Trebor Taste Sweet Success

The advertising brief entrusted to Fallon was to take the brand out of the ordinary and give Trebor an identity of confidence. The July 2011 television advert certainly achieved this. The new message behind the campaign was fresh and innovative and picked up speed fast: Trebor became the new sponsor of 'Dragon's Den' on 'Dave'. The line is, 'Trebor Sweet Success' and so effective it has been, that opportunities still flowing in.


Trebor, are now in association with The Guardian for a section under Life and Style; self improvement. The motivational and inspirational page ties in with the self improvement of Alex Worrall as readers follow his blogs. The 'Taste of Sweet Success' page previously offered a 'life improving' competition for a £6000 holiday to the Bahamas. Clearly, effective making over of a brand not only holds the potential for the usual televised popularisation but it can unlock opportunities in the digital age. The campaign not only has its clever pun and a projection of confidence but it has evolved along the way.


Today #TreborSweetSuccess is the highest trending subject on Twitter for the London area. Shrewd some might say; Trebor have their own competition offering London 2012 tickets with a VIP lifestyle. This will encourage sales as entrants are required to enter pack codes. The 5 prizes up for grabs are certainly  behind the hash tag frenzy. Admirable is the campaign, inclusive of not only television and newspaper but social media. But brilliantly executed. Trebor has demonstrated the importance of an up to date, rolling campaign in order to taste sweet success. They seem to have grasped the integral nature of assessing areas of success for the future; a trick that so many advertisers miss.