Kent Business is the largest business publication in the County and has been since 1993. The publication is released at the beginning of every month and the latest edition can be viewed online. “Kent Business is circulated once a month with KM paid-for weekly newspapers such as Kent Messenger, Kentish Gazette, Kentish Express and Dartford & Gravesend Messenger. This provides a circulation of 75,255 and a readership of 219,639. In addition copies are distributed to members of the Chamber of Commerce, Federation of Small Businesses and the Institute of Directors, as well as at key B2B events held in the county.”[i] The Publication includes:
• Topical business news and looks in detail at its implication for local businesses.
• Profiles on local business personalities and their companies.
• Commentary pieces from leading business organisations such as the CBI, Federation of Small Businesses, Institute of Directors, Chamber of Commerce and the Bank of England.
• In-depth features on a variety of subjects key to running a successful business. Issues contain the latest information, written by experts, on the following areas; Law, Finance, Commercial Property, Creative/Marketing & Media and the Olympics.
• Regular updates on Health and Safety, Employment Issues, Environmental Issues, Corporate Hospitality, IT/Technology and Exporting.[ii]
It is important that local advertising solutions are not overlooked. A business publication is an opportune place to advertise luxury brands as many readers are successful business owners.The themed and featured pages cover Legal, Health and Safety, Private Wealth, Financial Management, Employing People, Environmental Issues, IT & Communications, Corporate Hospitality, Finance and Marketing. The Kentonline media pack as hyperlinked below contains a tabled calendar of what will be covered each month.
A four page wrap that includes front page coverage can be purchased for £5000 or there are lower scale advertising options. The KM group is well trusted, highly popular and understands the localness factor. Kent Business is an important read if you are in business locally to keep up to speed with the latest trends. For more information see: http://www.kentonline.co.uk/kentonline/media_pack.aspx
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