Simple Google Advertising

Many businesses/organisations do not make the most of Google advertising opportunities. There are some simple options to encourage traffic to your site or information board. In addition you can rest assured that Google takes a very hard line against fraudulent traffic directing.

So what are some of these options?

An up to date, contemporary website is excellent, but by no means mandatory.

Google Local allows businesses to be added to Google Maps for free. The Google Local page provides  a blue link in the top left corner to add your business. This will direct potential customers/clients to relevant advertisements.

http://maps.google.co.uk/maps?hl=en&qscrl=1&nord=1&rlz=1T4ADRA_enGB467GB468&q=spitfire+recruitment+whitstable&ion=1&bav=on.2,or.r_gc.r_pw.r_qf.,cf.osb&wrapid=tlif133526140178410&um=1&ie=UTF-8&sa=N&tab=wl

Google AdWords is an enhanced option. Again it is for businesses anywhere looking for potential customers, however, unlike free listings, adverts created through AdWords are displayed on the map with a distinctive blue pin. This ensures that they stand out. In addition this service is more tailored. Google maximise the potential of relevant traffic visiting your advertisement. Although  business details are displayed for free, the advertiser is only charged when their advertisement is clicked on. Through an assessment of traffic it is therefore possible to decide on a monthly budget according to how lucrative using Google AdWords has become.

There is now also Google AdWords Express, which is designed for local businesses. There is no requirement of a website, the campaign management tools are automated and the reporting and tracking is at a standard level. This is a great opition for communicating business details without having a website. It is uncomplicated and a middle ground between Google Local and Google AdWords.

Google AdSense offers the opportunity to earn money from online content. Online publishers can make their content pay by displaying relevant advertisements and earning from clicks or impressions. Revenue can also be made by adding a custom search bar to your website and earning from search result pages. Furthermore, there is scope to direct customers through mobile internet and apps.